Part 10 — Small business marketing success all comes down to incremental improvement!

I saved this principle for last in this series because it reinforces all the others. When most of our business coaching clients join the Business Owners Coaching Club, or participate in one of our click-and-mortar marketing courses — they come in with the misconception that they need to overhaul their entire marketing operation in order to produce powerful results. The plain truth is, most of the time that’s simply not necessary.

Principle 12. A slight marketing edge is all it takes to exponentially increase your profits.

Actually,
all you need to outperform your previous efforts, and your competition, is a slight edge. I’ve seen explosive results from simply changing a headline or restructuring a guarantee. The copy, design, and medium of delivery remained exactly the same – but the advertising pulled three, six or even eight times the previous way. On occasion a major revamp is called for, but most often, this is simply not the case.

The principle in practice

Look, it’s quite simple. If you can increase the number of clients you serve by 8%, increase your average sales amount by 10 or 20 dollars, and make just two additional repeat sales to each of your clients every year, you can realize very real net profit increases of 35% or more.

And better yet, you can do it safely, with very little effort, and almost no additional expense. To do that, just remember the RPM Principle Of Compounded Business Growth: small, prioritized gains carried out with consistency over a period of years will grow your business to astounding levels.

So leave the flashy, wildly creative, costly and “cutting edge” advertising campaigns that produce little or no action to the “Big Boys” with “Big Budgets” whose focus is more on winning awards than on winning clients. You can be content knowing you’re on your way to making BIG profits with hi-impact marketing in your small business — not a big impression.

Follow the twelve principles that have been laid out in this eight part series, apply what you’ve learned, and I’m sure I’ll be seeing you soon in the winners circle too!

And if you’d like to put all these 12 laws into practice and start profiting in less thatn a third the time it would take on your own — you definately want to join the Business Owners Coaching Club.

Aloha, enjoy — and I’ll be speaking with you soon in an upcoming article, podcast, or teleclinic.

John-Paul Micek is known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™. He’s a published author and weekly columnist for the business section of the Honolulu Star Bulletin, and a managing partner with the international small business coaching company RPM Success Group Inc.®

The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.