Would you like to learn how to unlock surging streams of cash flow in your small business, fuel the growth of your client base, and start reclaiming a bankroll of lost profits? If you answered yes, then this article series is for you.

In this special 10-part series, you’ll be introduced to the 12 Laws of Small Business Marketing Success. I won’t ell you they’re “secrets.” But I do promise you they’ll forever revolutionize the way you think about the marketing of your small business.

Once you start applying strategies founded on these laws you’ll begin to see self-multiplying results in your business. And when you see your competitors dazed and confused, wallowing around in the mud like pigs in the middle of a monsoon trying to figure our what your “secret” is — you’ll be like most of our business coaching clients who feel like they have an arsenal of small business marketing secrets at their disposal.

As we walk you through these foundational marketing laws (along with a little digital business coaching,) you’ll see:

• What you’ve been doing right
• What you could be doing more of
• And what you must do differently to maximize the results you get from every single marketing effort you make.

The best thing about these 12 laws is that they all cost little or nothing to implement and execute.

Successful small business marketing is all about the people

At the base of all successful marketing strategies are personal relationships. The goal of any marketing is to build long-term relationships with your clients and ethically draw on these relationships to sell them as many beneficial products and services as possible.

In effect, what you are doing when you follow this principle is you’re building what we call in our business coaching programs — your “Marketing Railroad.” It’s a commuter line that runs 24-hours a day dropping off and picking up clients and prospects at various stops in your business.

Before we get rolling with the 12 laws, let me just stop here and state three key points very clearly. If you want successfully implement these twelve laws it’s critical you have following prerequisites:

1. You must know specifically what your client’s want/need and you must have a proven product or service that provides a solution to current challenges that exist for your clients.

2. Once you know exactly what your clients’ needs are you must focus exclusively on those needs (not your own).

3. You must service your clients way beyond what any of your competitors are currently providing.

If you’re willing to build on these three fundamental prerequisites, I guarantee you’ll uncover more hidden profits in your small business than you’ve ever dreamed possible.

In part to of this series, your digital business coaching will continue with the first two of the twelve laws.

John-Paul Micek is known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club. He’s a published author and weekly columnist for the business section of the Honoulu Star Bulletin, and a managing partner with the international small business coaching company RPM Success Group Inc.

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