“Tagging” is currently all the rage among click-and-mortar business owners, business bloggers, and just about anyone else addicted to or immersed in digital content. If you’re not familiar with tagging or how it works, I came across an excellent article that helps explain the process in simple terms. You’ll also learn about the pros, cons, and some of the inevitable detours down the road for tagging.

With this introductory article on tagging you’ll have a better understanding of what tagging is and just how much time you should invest in it right now.

If you’re a digital info junky, you may not be able to resist jumping headlong into tagging (if you’re not already there.) BUT … if you’re a small business owners with limited time — you must test the waters and enter slowly.

How should you start tagging posts, images, and video?

I would never coach a busy business owner to avoid tagging altogether, that would be sticking your head in the sand. However, I also wouldn’t coach an owner to jump into tagging all their existing digital content either.

Start by tagging new content as you produce it. Test by implementing tagging in incremental steps with different types of content. Track your results and let measurable results prove the worthiness of tagging — not the hype.

There are a lot of bugs that need to be worked out of the filtering software for tags, and overly aggressive internet marketers and spammers may crash the system before it even gets going. Let’s hope not though. Tagging has the potential to be the salvation of busy business owners as we attempt to sift through the ever expanding mass of digital data available on the net and our own hard drives.

Be prudent in the amount of time you and your company team dedicate to tagging before it proves itself. If you get started systemizing the tagging of new digital content in small steps you can’t go wrong. If tagging takes off, you’re already started and just have to ramp up your efforts. If it fizzles out, your downside is protected because you didn’t go whole-hog retroactively tagging all your digital content.

If you’d like to learn more about tagging, check out this introductory article on tagging here.

John-Paul Micek
The Click-and-Mortar Business Coach
Business Owners Coaching Club

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