Coach Deb’s post-boardroom Analysis and Coaching Tips from this week’s episode, Week 8 of “The Apprentice“

GOAL: New product at 7-11, increase sales by the greatest percentage at their store.

Wow - is Lee the politician or what?

He welcomed Michael immediately - which is a great trait of a corporate executive. Making people feel good should never be underestimated. It’s one of the number one laws of influence in business, whether you’re working for a boss - or you are the boss. And that was evident at the end when Michael expressed how he really did enjoy working with his new team - even though they lost the task overall.

I also really liked Lee’s creative ideas in selling in “bulk” instead of selling one-to-one. I just wish he would have negotiated a little more to close that deal.

Trump’s Success Clue of the week:

“Know Your Customer”

Andrea - Project Manager for Synergy - Control freak? Or really good leader? What do you think? (Express your opinions in the Comment section below.)

Synergy’s USP for 7-11’s new product:

Tasty food for life in the fast lane!

Synergy used several laws of influence in promoting their product successfully:

• Excellent decision to associate celebrity status with their product
• They had the celebrity touch the product, eat the product and smile holding the product
• They started early - and tapped into the law of curiosity
• They were on the streets with the people the night before to advertise the launch of their NEW product the next day

Leslie - finally becomes project manager. But she may have waited way too late to step up to the plate. And she clearly didn’t listen to her teammates or the customer. Seems like tonight - both Lenny and Leslie got the same thing wrong when it comes to influencing: they talked more than they listened.
Get the price right - and you’ll influence without any effort.

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