The number of businesses owned by women grew nearly 20 percent between 1997 and 2002. Of course the U.S. Small Business Administration is woefully slow in their data collection and analysis, but the trend is clear now. This confirms somethign we’ve seen with our business coaching clients and new members of the Business Owner’s Coaching Club.

Women make more than 3/4 of all buying decisions — in and out of the boardroom

Women are directly and indirectly making 85% of the buying decisions in and out of business. That’s a major point to understand when planning your marketing. And women are running more and more of the small businesses in the US. Another trend that b-to-b marketers better wake up to.

During the five year period women-owned firms grew by 19.8 percent while all US firms grew by seven percent. A good number of those firms were in professional, scientific, and technical services, and in health care and social assistance.

Understanding how all this estrogen is tranforming the way business and marketing is done is essential to being successful in the marketplace of the New Millennium. (Just one more reason why you should grab your free excerpt to our book due for release in October Secrets Of Online Persuasion.)

The U.S. SBA report

Women in Business: A Demographic Review of Women’s Business Ownership uses newly released Census and other data to reveal some intersting trends including:

In 2002, women owned 6.5 million (28.2 percent) nonfarm US firms with 7.1 million employees and $173.7 billion in annual payroll.

Women-owned firms accounted for 6.5 percent of total employment in U.S. firms in 2002 and 4.2 percent of total receipts.

Of all women business owners in 2002, 85.95 percent were White, 8.43 percent African American, 8.33 percent of Hispanic heritage, 5.25 percent Asian, 1.23 percent American Indian and Alaska Native, and 0.18 percent Native Hawaiian and other Pacific Islander (total does not add to 100 due to some double counting across ethnic groups). This means that on average the number of women business startups mirrors the general population.

Here’s where you can grab your own copy of Women in Business: A Demographic Review of Women’s Business Ownership.

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Business Owners Coaching Club. Full copyright is retained by RPM Success Group Inc.

Leave a Reply