Coach J.P. here cutting in on Deb’s series. In doing some research today I came across a great article with charts that Chris Anderson over at The Long Tail put together. It touches on some of the important points we review in the Business Owner’s Coaching Club on winning big with underserved markets.

Chris talks about things in terms of the “head” and the “long tail” which is very similar to what we coach business owners to understand and take advantage of. That is that the bulk of marketers and business owners will simply act like lemmings and go after the “big numbers” at the head of the curve. The smart business owners will focus on their niche and drill down into the middle part of the curve. This is where there is plenty of demand, lots of money, and very little competition.

Take a look at Chris’s post and share your thoughts in the next Business Owner’s Coaching Club mastermind. (Or start with a comment below.)

Enjoy!

Coach J.P.

John-Paul Micek is known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™. He’s a published author and weekly columnist for the business section of the Honolulu Star Bulletin, and a managing partner with the international small business coaching company RPM Success Group Inc.®

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